When a Cell in a Certain Column of a GridView Has a Certain Value, Change the Colors of That Row

Protected Sub GridView1_RowCreated(ByVal sender As Object, ByVal e As System.Web.UI.WebControls.GridViewRowEventArgs) Handles GridView1.RowCreated
   If e.Row.RowType = DataControlRowType.DataRow Then
       If UCase(Trim(DataBinder.Eval(e.Row.DataItem, "FieldName"))) = "SOME VALUE" Then
           e.Row.ForeColor = Drawing.Color.Yellow
          e.Row.BackColor = Drawing.Color.Red
       End If
   End If
End Sub